Today, I am going to cover one of my favorite things to talk about: Mission-centered Live Auction Items.
What is a mission-centered live auction item?
A mission-centered live auction items is an item that you curate through your organization that represents the work you do.
Why are these items important?
Integrating Mission-Centered items into your live auction, creates momentum around the work you do. The live auction can get a little off track from your mission. As an auctioneer, I have phrases and tools to remind people about the purpose of the night, but I have yet to find a tool as powerful as adding in one or two (or 5) mission-centered items into the live auction.
Also, if you've build meaningful connections with many of the guests in your room, they are interested in the work that you do and these items have a broad appeal, meaning that there are a lot of people in your audience who will likely be willing to bid on them. This bids the price up, raising you a lot of money.
This is a great opportunity for you to show off some lesser known areas of your organization. I know that you have so many different programs going on within your organization, but your guests may not know that. This is an opportunity to talk them up and support them in a festive way.
BONUS: Usually these items cost you absolutely nothing to pull together, but they tend to cultivate competitive bidding and raise a ton of money.
Here are some examples of Mission-Centered items I've sold:
VIP High School Theater Experience
I loved this one! This was for a local high school. We were doing an auction for their performing arts programs and only had 4 live auction items, so they needed to ensure they picked items that would sell competitively. For this item they sold:
- 2 Front row tickets to their annual HIGH SCHOOL musical
- They provided valet parking
- They recruited a well loved local restaurant to not only donate a dinner, but also provide them with a reservation so they could make the show on time. This may not seem like a big deal, but to this community it was a HUGE gesture because this restaurant is a neighborhood favorite and NEVER takes reservations.
This was such a fun one to sell. It cost the school $14 total (the opportunity cost of 2 tickets), but raised a whopping $2,100! Every single person in the crowd was there to support the high school's performing arts program, so it started off with a lot of competitive bidding due to it's broad appeal. Then it was able to sell high for it's exclusive experiences, including valet parking (important at a school where there is primarily limited street parking available) and the dinner reservation.
Sponsor a refugee business idea
I work with an international refugee relief organization who ran with the idea to have an entirely mission-centered live auction (which paid off so well), but I am just going to share one of their items.
They work with a refugee camp and one of their ideas to improve the lives of the refugees was to ask the youth/young adults to share an idea that would serve the people around them. They received 800 ideas from young adults in this camp alone, flooding them with ideas for businesses and ways to bring joy to the people in their communities. For their auction, they selected 3 ideas and gave their guests the opportunity to sponsor them.
- One person wanted to start a poultry farm so they could provide a larger variety of food and train others to make a living off raising live stock
- Another person wanted to open a salon where they could train other young adults to make a living as a stylist and then go forward and provide a service to the people in the camp that will make them feel beautiful
- The last idea was a language center so young adults could come together and teach each other their languages so that they could have the best opportunities for success
Each of these ideas were going to cost between $500-$800 to fund and make happen, so the organization was hoping to see them sell for $1,000 a piece. I sold this "auction chicken" style where I had everyone stand up and bid $0, then raised it to $25, $50, $100, $200 up to $1,000 where there were still about 30 people standing in the room. We kept going until there were only 3 people standing. Each opportunity selling for $5,000. We raised $15,000 in 5 minutes without a physical item. It was all about helping these young adults make their community a more joyful and beautiful place.
Private Facility Tour
I've mentioned before my work with The Wildcat Sanctuary. I like to reference them because put on a very mission-centered gala that has so much energy and support for the work they do. Their facility is not open to the public because that is what they believe is best for the animals they rescue, so at their auction they had several different items revolving around a private tour of the facility and their opportunity to see the cats up close
One of the opportunities was to tour their sanctuary in the winter when it is covered in a gorgeous blanket of snow and enjoy a beautiful dinner with a couple friends. Then you would get to watch one of their White Tigers paint a picture with their beautiful paws which the winner would get to keep.
I believe this item sold for $1,600, but then they offered two more opportunities, which trippled their revenue on this item to $4,800. Nearly $5,000 for an item that cost them close to nothing to offer!
This is why I am so passionate about these items!
You do such amazing work and when I work with my clients, I just want to scream their efforts from the mountain tops, or in my case, the stage. These items give me this opportunity! You would be surprised how generous your guests can be. They want to know their donation is making a difference and this is the perfect way to provide them that opportunity.