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Fund-a-Need – Picking your need

fund-a-need selection | Sarah Knox Benefit Auctions

Selecting a specific and measurable "need" for your fund-a-need will motivate and inspire donors to step up to the challenge you set before them. While some fund-a-needs can be successful if funds are going to the organization in general, people want to know they are making a difference and giving them some thing specific to work towards gives them meaning and fulfillment.

Examples of a few "needs" I’ve done in the past:

  • Scholarship Fund (this is a popular one)
  • Medical Equipment
  • School Bus
  • Handicap Accessible Vans
  • A school in Haiti (we built it room by room)
  • New Technology Equipment
  • Mission Trips
  • Fresh Water in Africa

There are more and more examples, and your "need" will be specific to your organization. If it’s something you are struggling with, reach out to me because I help with this as a part of my benefit auction consulting process.