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Hosting your Fundraising Auction on a Thursday (or any other weeknight)

Host your fundraising auction on a Thursday night! | Sarah Knox Benefit Auctions

So you’ve never thought about hosting your fundraiser on a Thursday? See the following reasons as to why hosting your fundraising auction on a Thursday is a killer idea:

1. People rarely have scheduling conflicts, so more people can attend!

2. People still give money on week nights – not just on weekends!

For a guest receiving an invite to an event, there is less to think about before responding “Yes – Chicken” when it’s on a Thursday. They already know they don’t have a wedding to attend that night, plus they can come straight from work and eat at your event.

If your annual event is more of a sit down dinner style with speakers who educate the guests on the amazing things your organizations provides to our community, this might be a good night for you! It’s easier for press to attend and cover these events as well because it’s not as competitive as Fridays or Saturdays.

Hosting your fundraiser on a Thursday can be wildly successful, but the only thing you need to do is be mindful of time. It’s helpful to put a start and end time on the invite so people can know how late they will be out on a weeknight. 6:00-9:00, for instance. I’ve even done successful Thursday events that are only two hours long 6:00-8:00. They’ve achieved this by either cutting out a silent auction all together or cutting out speakers and focusing on a live auction and fund-a-need. Guests are always appreciative when they know that the organization values and respects the guests’ time and it makes them more willing to come back and give year after year.

If you have questions about hosting your event on a Thursday night, contact me and I can walk you through some success stories and how this can be done efficiently and effectively.